For Purpose Creative Agency / Cosmic

Over the years, Cosmic has successfully transitioned from tech-focused beginnings to cementing their place as niche leaders in the social impact space, and now work to support mission-driven organizations around the globe. As a guest on People Inspired By Purpose – Purposely Podcast, Eric recalls Cosmic’s journey from working with Silicon Valley startups to honing in on supporting organizations with a mission to make a difference. He and host Mark Longbottom discuss the value of authenticity, sustainability, and engagement in developing a more powerful platform for your organization.

“You can be bold and distinct without being controversial, but sometimes you need to be controversial, especially if you’re working on a cause that needs attention.”

Episode Highlights:

Eric highlights the purpose and mission of Cosmic. [1:46]
Cosmic’s pivot from Silicon Valley start-up clients to empowering mission-driven organizations. [4:17]
Cosmic’s shift toward purpose was underscored as they began focusing on social impact organizations. [7:42]
Eric addresses the fear factor that comes with turning down opportunities that are not the best fit. [12:11]
The genesis and details of Cosmic’s manifesto. [13:16]
Transitioning from fear-based actions to become leaders in the mission-driven space. [16:22]
The importance of addressing authenticity and sustainability in organization engagement. [20:08]
Balancing investments in moonshot projects with the tried-and-true models that have a lack of funding. [27:05]
Early experiences that led Eric toward his focus on creative work. [29:12]
A snapshot of the Cosmic team and the importance of maintaining a healthy distance from work. [32:50]

Quotes:

“Anytime there is a pivotal moment of growth it requires commitment and a leap of faith.” [6:28]

“There is a distinction between purpose and social impact, and there’s an overlap.” [8:22]

“At the end of the day, we don’t care how you file your taxes. We want to make sure that you’re authentic in the work that you do and that you are putting impact above profit.” [9:53]

“You can be bold and distinct without being controversial, but sometimes you need to be controversial, especially if you’re working on a cause that needs attention.” [16:47]

“We’re often showing clients things they already know but that they’ve strayed from.” [20:30]

“We get to experience firsthand really smart, passionate people working really hard on these issues and making good progress on them.” [40:45]

Resources:

Purposely Podcast

For Purpose Creative Agency

For Purpose Creative Agency

Is Our Obsession with Efficiency Backfiring?

Storytelling for Complex Missions

Pros & Cons of Major Donors

Designing Impact Reports That Actually Work

“You can be bold and distinct without being controversial, but sometimes you need to be controversial, especially if you’re working on a cause that needs attention.”

Episode Highlights:

Quotes:

Resources:

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