Podcast

Win in the Attention Economy

As a guest on the Social Impact Level Up podcast, Eric underscores the importance of elevating social enterprise's marketing game and effectively communicating the impact of your company to the world.

Podcast Social Impact Level Up Website

Authentic brand marketing is an essential element of social entrepreneurship. As a guest on the Social Impact Level Up podcast, Eric underscores the importance of elevating social enterprise's marketing game and effectively communicating the impact of your company to the world. He highlights the difference between transactional and brand-building marketing, shares the importance of relationship and community-building, and explains that aligning your mission with effective communication is key to long-term sustainability. 

The purpose of brand marketing really is to forge deeper relationships and build community.

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Community is Changing. Here's What that Means for Your Social Impact Brand.

Is community in decline, or is the way we’re participating in it changing? As a social impact brand, you need community support to power your work. You can’t drive your mission and reach your true impact potential alone. But, building authentic, vibrant communities seems harder than ever before.

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